The Web, based on HTML has significant advantages over previous Internet
viewing systems such as Gopher and Veronica. These systems are generally
withering away or becoming encompassed within Web viewers as the Juggernaut
of the WWW marches on:
"the ability to imbed hypertext links text and graphics that can
take full advantage of the Internet offers unprecedented
functional power and flexibility in designing interlinked,
interactive information systems. Thus page design in HTML should
emphasize the power of hypermedia links to take full advantage of
this medium. HTML and WWW viewers are a particularly welcome
advance over Gopher viewers, which are easy to use but not ideally
designed for navigating complex, many-tiered information systems.
With HTML you can link directly to the relevant page anywhere on
the Internet, without forcing your user through an endless series
of menu within menus (or folders within folders, as in Gopher)."
An advantage of Web Pages over previous publishing systems is the fact that
the modular page approach means that individual pages can be updated without
destroying the whole structure of the online collections of WWW pages. Page
size should be determined by this modular structure but also bear in mind
screen size and the editorial demands of your content. A single Web page
should aim for 2 to 3 pages of printed page equivalents. It is also useful
in a long document to have a separate single text file containing all the
content of the document